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Association Brain Food: 4.19.24

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Discuss synergies between social media teams, digital marketing teams and org-wide employees in scaling the social media efforts of a brand. Host: American Marketing Association Speaker: Sandy de Arango, Lead Solution Specialist, Sprinklr Tue 4/23 at 12 p.m. Explore 15 key strategies that illuminate the path to newsletter excellence.

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Association Brain Food: 4.12.24

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SMS marketing. Text Request explains how to create an SMS (text) strategy that aligns with your association’s marketing strategy. They also offer advice on building your subscriber list, sending effective SMS marketing campaigns and staying in compliance with regulations. Member recruitment. What about your managers?

Revenue 257
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Association Brain Food: 4.26.24

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The outlook for associations, as described in Marketing General Inc.’s Members want to interact with people with shared interests and would engage more frequently if offered options tailored to their interests. Content marketing. Hear about the key criteria for creating content that retains members. Association trends.

Content 268
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Association Brain Food Weekly: 1.28.22

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If the registration numbers for your educational programs are disappointing, WBT Systems shares several reasons people don’t commit to online courses and conferences. Take Your Silent Auction to the Next Level: Raise More Money, Free Up Staff Time and Create an Unforgettable Member Experience. Registration resistance.

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Association Brain Food: 6.30.23

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WBT Systems provides strategies for offering professional development as an employee retention tool. What do you do when employees are begging for new timesaving tools or want to adopt modern systems to replace under-performing ones? Hear about newsletter best practices to increase engagement and curate outside content.

Chicago 205
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What to include in your membership marketing plan

Optimist Consulting

I was delighted to recently present at CHASE on how to develop your membership marketing strategy and plan. These are the most commonly used channels: Direct marketing: Member emails, hard copy mailings, SMS/instant messages, and via direct marketing from partnerships you may have (if opted in).

Marketing 100
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Association Brain Food Weekly: 1.21.22

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Please participate in MGI’s 14 th annual Membership Marketing Benchmarking Survey , our industry’s most comprehensive and valuable study on membership marketing. Marketing, membership and communications awards. Gold Circle Awards recognize excellence in marketing, membership, and communications in 15 categories.

Survey 195